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PPC MANAGEMENT FIRM NEWS: pepperjamSEARCH Attains Google Adwords Qualified Company Status
http://ppcmanagementfirm.com/index.php?entry=entry060507-095539
(YAHOO! NEWS) - WILKES BARRE, PA. (YAHOO! NEWS) April 17, 2006 -- Pepperjam, the industry’s leading search, affiliate, and media management firm, announced today that they have attained Google Adwords Qualified Company status. pepperjamSEARCH is one of only 20 professional search-engine marketing companies in the United States to achieve “Google Adwords Qualified Company” status (see http://www.whoisagap.com to verify).
As a condition of employment, pepperjamSEARCH requires all employees to successfully pass and score above the 85th percentile on both the Google Adwords Professional and Yahoo Ambassador examinations. Pepperjam is the first and only search-engine marketing firm in the country to require such a high benchmark for professional account management.
Kristopher B. Jones, President & CEO of Pepperjam said, “We are very, very proud of each and every member of Pepperjam’s search-engine marketing team. As one of only 20 search-engine marketing companies in the United States to achieve such a distinguished honor, Pepperjam is especially well-positioned to provide current and prospective clients with superior, industry-leading search-engine marketing management technologies, expertise and quality.”
Google Adwords Qualified Companies are online marketing professionals, agencies, and other individuals - such as search engine marketers (SEMs), search engine optimizers (SEOs), and marketing consultants - who currently manage or want to manage Google AdWords accounts. Google Advertising Companies such as pepperjamSEARCH go to extra lengths to attain this status, including requiring multiple staff members to pass a competitive exam which demonstrates an in-depth knowledge of Google AdWords.
Farukh Shroff, Director of Search-Engine Marketing for pepperjamSEARCH, commented, “As a company we are absolutely committed to providing professional search-engine marketing management services to our clients. pepperjamSEARCH offers the industry’s most advanced API-driven PPC Bid Management and Analytics Software in conjunction with a team of certified advertising professionals. As certified search-engine marketing professionals, our staff is able to provide that extra level of knowledge guarantying maximum return-on-investment for clients.”
About pepperjamSEARCH:
pepperjamSEARCH offers powerful search-engine marketing management solutions based on an advanced search analytics algorithm. The company offers an experienced staff of certified Google Advertising Professionals and Yahoo Search Marketing Ambassadors. Working with advanced, proprietary API-Driven management tools, pepperjamSEARCH offers the ultimate ROI available through the advertising medium of search. Using the model developed over the past seven (7) years by Pepperjam, pepperjamSEARCH offers cutting-edge solutions to many of the nation’s leading online merchants.
About pepperjamMANAGEMENT:
pepperjamMANAGEMENT was created in 2002 by a group of industry-leading super affiliates and search-engine marketing experts, including Internet marketing expert Kristopher B. Jones. The company offers pay-for-performance outsourced affiliate marketing management solutions, as well as online media management and consultation in the areas of search, strategic partnership acquisition, and overall market share capitalization.
pepperjamMANAGEMENT is a division of the Pepperjam Network -- the world’s largest search-engine marketing super affiliate with over $100 million in annual sales generated to over 2,500 merchant partners, including BabyAge, 1-800-PetMeds, igourmet and Foreclosure.com.
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Robyn Martin
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http://ppcmanagementfirm.com/index.php?entry=entry060507-095034
Company Claims to Manage $200 Million in Annual Paid Search Spend and 15 Million Keyword Ads for 70 of the World's Top Search Marketers
MOUNTAIN VIEW, Calif., April 19 /PRNewswire/ -- Efficient Frontier, the leading provider of search engine marketing (SEM) solutions, today announced that the company has solidified its spot as the leading SEM provider by managing more than $200 million in annual paid search marketing spend on behalf of its direct and agency customers, making it the largest manager of search spend on Google and Yahoo!. Since January 2005, the company's paid spend under management has grown 100 percent.
"When we entered the market, we bet on sophisticated technology to solve the complexity of the search marketplace, and we bet right," said Ellen Siminoff, president and CEO of Efficient Frontier. "The marketplace continues to get more and more complex, and we are the only firm with the technology to scale to the needs of marketers."
Efficient Frontier manages more than 15 million keyword ads for 70 of the top 500 search advertisers. Some of Efficient Frontier's customers include: BabyCenter, E-LOAN, and Knight Ridder.
In addition to servicing large enterprise search marketers, Efficient Frontier has expanded its market presence to include a solution, Efficient Frontier Express, for the small to medium size search advertisers.
Efficient Frontier applies advanced Wall Street-style analytics to select the bid management strategy that will deliver the highest returns on investment. The company offers the only service that dramatically allocates marketing spend across millions of keywords to increase volume and maximize ROI. By introducing this level of automation to the paid search marketplace, the company has been able to differentiate itself from the hundreds of SEM firms competing in the market today.
According to Thomas Weisel Partners, SEM will grow to $12.2 billion by 2008. Fueling this growth is increased competition in the biddable ad marketplace, greater return on investment for search marketers and broader consumer adoption of online resources.
"Not only are we able to help our customers navigate the complexity of the marketplace," said Siminoff. "We are able to show a 20 percent to 50 percent return on investment."
About Efficient Frontier
Efficient Frontier is the leading provider of paid search engine marketing (SEM) solutions. By combining technology based on Wall Street analytics with expert client services, Efficient Frontier reduces the complexity inherent in search engine marketing, and enables customers to realize an average increase in ROI of 20 - 50 percent. With Efficient Frontier, online marketers can maximize the effectiveness of millions of keywords across multiple search engines, including Google and Yahoo! Search Marketing, based on business objectives and marketing budgets. Today, Efficient Frontier manages more than $200 million in annual PPC spend, counts 70 of the top 500 search advertisers as clients and manages more 15 million keyword ads. Headquartered in Mountain View, Calif., Efficient Frontier is privately held with funding from Redpoint Ventures and Cambrian Ventures.
Efficient Frontier is the trademark of Efficient Frontier, Inc. Any other marks used in this document are trademarks or registered trademarks of the manufacturers or marketers of the products with which the marks are associated.]]>PPC MANAGEMENT FIRM NEWS: Zunch Announces Strategic Partnership with Italian Search Firm, SEMS
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DALLAS, Texas - Zunch Communications, Inc. (www.zunch.com), a world-leading search engine optimization, Website design and Microsoft Certified application development company today announced a strategic partnership with SEMS (www.sems.it), a leading search engine marketing firm in Italy. SEMS will now provide a new class of search and Interactive marketing services, offered by the Chinese division of Zunch (www.zunch.cn), to Italian businesses interested in targeting the Chinese market.
“The Zunch team of leading industry experts has designed the most comprehensive search engine marketing solutions to help Italian businesses tap into the booming but yet untapped Chinese market,” Zunch Chairman & CEO John G. Sanchez said. “We are confident this strategic relationship between Zunch and SEMS will greatly benefit clients that are interested in pursuing business in China. A large part of our international growth strategy is based on establishing such relationships and we’re excited to see how Italian businesses prosper in this market.”
Marco Loguercio, founder and CEO of SEMS, agreed. “Everyday, more and more Italian firms start seeing China as a source of business opportunities. The Internet is a strategic medium in order to support them to penetrate this difficult market,” Loguercio said. “Search engine marketing is the killer application of this media and one of the most cost-effective ways to generate new business either online or offline. Choosing the right search engine marketing agency to support them is vital and that’s why we decided to partner with Zunch, a market leader, to offer high quality Chinese search engine marketing services.”
The Zunch Chinese search engine marketing services that will be available to the Italian market include Chinese web design & development, Chinese organic search engine optimization and Chinese paid search campaigns. They also include Chinese Interactive public relations and the translation and localization of website content.
“With China-EU export trade topping $200 billion in 2005, China has been the European Union’s most important market,” Zunch Director of Asia-Pacific Operations Terrence Ou said. “This new partnership will enable Zunch interactive marketing services to assist more European countries that wish to enter the Chinese market or increase their current trade with the growing country.”
“We are very happy to have created this partnership out of the SEMPO community,” Zunch San Francisco Branch Manager Massimo Burgio said. “Our mission as a SEMPO member is to contribute to the growth of the search engine marketing industry worldwide, and in this case, we are helping SEMS grow the Italian search industry through the provisioning of our Chinese services.”
About SEMS
Headquartered in Milan, SEMS (www.sems.it) is one of the leading Italian search engine marketing agencies. It provides a full range of high quality search engine marketing services including natural search engine optimization, PPC campaign management, persuasive search engine copywriting, web analytics and conversion enhancement. SEMS' mission is to maximize online profitability, strengthen brand awareness and help achieve stronger business results. Our approach is not about one-time solutions but it is focused on working closely with companies to ensure they stay ahead of the competition. SEMS' clients include Alfa Romeo, Citroen, Expedia, Fiat, ING Direct, Microsoft, MTV, Nestlé, Siemens, Woolwich and Zurich. SEMS is circle member of the Search Engine Marketing Professional Organization and of IAB Italy.
About Zunch Communications, Inc.
Based in Dallas, Texas, Zunch Communications, Inc. (www.zunch.com) is a world-leading search engine optimization, Website design and Microsoft Certified application development company dedicated to achieving measurable results for its clients. Top-ranked worldwide in search engine optimization; Zunch Communications, Inc. is a member of DFWIMA, SEO Consultants, seopros, DFWSEM, topseos and a Circle Member of SEMPO. It has been named Best SEO Company by PromotionWorld.com and top search engine optimization company by topseos.com. Zunch maintains offices in San Francisco, Chicago, Shanghai and Mumbai.]]>